Glasshouse

BRANDING 
FALL 2018

Glasshouse is a speculative hotel in the future, built during times where much of nature has been overtaken. It is a hotel where the rooms are generated with augmented reality (AR) for its viewer to bask in total escapism.

I created a logo based on the most humanistic element, our fingerprints, and then distorting it to signify our compulsions to technology. From this, stemmed a whole identity and branding project; complete with speculative spacial floor plans, promotion and ephemera.






Mark