“New Current” is made up of two synonymous words – new and current.
New is comprised of three definitions: “not existing before”, “already existing but seen / experiences for the first time”, and “just beginning but better than what came before”. As a noun, Current is “a body of water or air moving in a definite direction”.
As a group of artists and designers, we are similar, but the not same. We move like the ocean and adapt to changing circumstances, but with purpose and drive, making the unknown familiar, keeping a peaceful interior despite the turbulent outside forces. Our potential has always been, but it is now becoming.